Grow Your Brand: Part 1

Grow Your Brand: Part 1

Video is everywhere. It’s on your Facebook page. It’s on your website. It’s on Twitter and Instagram. It’s on one site after another. So, you know you want to use video as a tool to tell people who you are and what you’re about, whether you are a small business, a lone artist or a group with a cause or event.


But you also realize you want to do it smartly. You don’t want to bore people or turn them off with poor or unfocused execution. So where does one start? What are some of the things you need to prepare yourself for when you’re ready to take this step?

Why Argos: the Story So Far

Why Argos: the Story So Far

Always seeing something, never seeing nothing

-Walter De Mulder

In Greek mythology lived a giant with a hundred eyes. It was pretty hard to get anything past him, because he always kept a few eyes open, even when he slept. His name was Argos (or Argus) Panoptes, which means “all-seeing.” While pictures of this big fellow covered with eyes may be a bit unsettling, there is nothing unsettling about his namesake here in Boise — Argos Productions.