Moviemaking has been around for about 120 years now and has gone through dozens of formats and format variations. The first films shot at about 12 frames a second. As history moved along, many other formats came and went, and some were quite popular and innovative. The 16mm format, for example was popular with amateur filmmakers, while Technicolor and widescreen Cinerama and CinemaScope amazed people in the theaters. IMAX and Super 35 are today’s film choices, but other pure digital formats are becoming more and more popular. Some people are even starting to shoot movies with their phone cameras.
Making good use of your marketing budget
We’re all trying to make the world a better place, aren’t we? We’ve created a useful product, fulfilled a needed service or found a beneficial niche. We made a better sandwich, sang an inspirational song or figured out how to do that one little logistical thing you hate to do yourself.
The next step is just to tell people about it. In business-speak, it’s the testimonial. You’re building audience through a marketing strategy that demonstrates one of the most effective ways of selling what it is you offer. Creating videos to do that should be built into today’s marketing budget.
From a client’s point of view, a well-done testimonial will tell me what you can do to make my life — or someone else’s life — better or easier.