Vimeo vs YouTube vs Wistia - What is Right for Your Business?

Vimeo vs YouTube vs Wistia - What is Right for Your Business?

Okay, you’ve got a video about your business or organization, but what do you do with it now?

Essentially, you need to find a video host and server that can handle the file sizes, the access, a larger potential audience and the ability/bandwidth to accommodate multiple viewers. Just putting it on your business website will limit all of those things. You aren’t really in the business of being a video distributor. That’s where a video hosting service comes in.

How to Create the Perfect Testimonial

How to Create the Perfect Testimonial

Making good use of your marketing budget

We’re all trying to make the world a better place, aren’t we? We’ve created a useful product, fulfilled a needed service or found a beneficial niche. We made a better sandwich, sang an inspirational song or figured out how to do that one little logistical thing you hate to do yourself.

The next step is just to tell people about it. In business-speak, it’s the testimonial. You’re building audience through a marketing strategy that demonstrates one of the most effective ways of selling what it is you offer. Creating videos to do that should be built into today’s marketing budget.

From a client’s point of view, a well-done testimonial will tell me what you can do to make my life — or someone else’s life — better or easier.

Grow Your Brand: Part 1

Grow Your Brand: Part 1

Video is everywhere. It’s on your Facebook page. It’s on your website. It’s on Twitter and Instagram. It’s on one site after another. So, you know you want to use video as a tool to tell people who you are and what you’re about, whether you are a small business, a lone artist or a group with a cause or event.


But you also realize you want to do it smartly. You don’t want to bore people or turn them off with poor or unfocused execution. So where does one start? What are some of the things you need to prepare yourself for when you’re ready to take this step?