Spec Work vs Undervaluing - Why Your Low Prices Hurt Everyone

Spec Work vs Undervaluing - Why Your Low Prices Hurt Everyone

How much are you worth? Do you know how much you’re worth?

These can be tough questions, but they are questions you’re going to need to answer at some point. If you don’t know what your time and expertise is worth, someone else will wind up setting that value for you, and the odds are good that it will be less than you’re worth.

How to Prep: The Sound Perspective from Sean McNearney

How to Prep: The Sound Perspective from Sean McNearney

–We’re excited to have our friend, Sean McNearney, contribute his thoughts to the blog. Sean is a production sound mixer based in Idaho. He’s done everything from commercials, feature films, and TV shows, to post production and Foley.

Today, I want to focus on prepping for a shoot from an audio standpoint. From the initial call to work, right up until we roll. Gotta walk before you run.

How to Create the Perfect Testimonial

How to Create the Perfect Testimonial

Making good use of your marketing budget

We’re all trying to make the world a better place, aren’t we? We’ve created a useful product, fulfilled a needed service or found a beneficial niche. We made a better sandwich, sang an inspirational song or figured out how to do that one little logistical thing you hate to do yourself.

The next step is just to tell people about it. In business-speak, it’s the testimonial. You’re building audience through a marketing strategy that demonstrates one of the most effective ways of selling what it is you offer. Creating videos to do that should be built into today’s marketing budget.

From a client’s point of view, a well-done testimonial will tell me what you can do to make my life — or someone else’s life — better or easier.