Your Camera Doesn't Make Your Film — Your Eye Does

Your Camera Doesn't Make Your Film — Your Eye Does

Cameras don’t take pictures, you do.

There’s a story in your head. You can make that story fit into a linear, re-playable rectangle with just some imagination, hard work and the right tools. It doesn’t mean your story has to be linear, but it does mean you have to translate that story through your tools onto that digital rectangle. Remember, just because you have a nice expensive camera with bells and whistles doesn’t mean you’ll have an automatic piece of art. You can point a knitting needle at a pile of yarn skeins, or you can hold out a palette of colors toward a canvas, and that doesn’t mean you’ve crafted something. The same is true with a camera. It is a tool. It is used (properly — or at least intentionally) to create the vision in your head, or something close to it.

Grow Your Brand: Part 2 - The Do's and Don'ts of Branding

Grow Your Brand: Part 2 - The Do's and Don'ts of Branding

Several weeks ago, we started to take a look at branding. Branding is the Big Thing right now. It’s more than a Buzzword. It’s the narrative — the story — behind your Mission Statement. Well, not behind the Mission Statement, but the out front this-is-who-we-are-and-this-is-what-we-do-hello-how-are-you greeting? When you do it right, it’s better than speed dating.

Spec Work vs Undervaluing - Why Your Low Prices Hurt Everyone

Spec Work vs Undervaluing - Why Your Low Prices Hurt Everyone

How much are you worth? Do you know how much you’re worth?

These can be tough questions, but they are questions you’re going to need to answer at some point. If you don’t know what your time and expertise is worth, someone else will wind up setting that value for you, and the odds are good that it will be less than you’re worth.

Popcorn Day to End the Year - Movies We're Excited About

Popcorn Day to End the Year - Movies We're Excited About

Halloween, Thanksgiving, Christmas and all that stuff is fine. But for many of us, we get just a bit excited looking at the upcoming movie schedule. Most production companies save what they think are their best, juiciest movies for release at the end of the year — or even Christmas Day — so they’re in everybody’s mind before awards season.

How to Prep: The Sound Perspective from Sean McNearney

How to Prep: The Sound Perspective from Sean McNearney

–We’re excited to have our friend, Sean McNearney, contribute his thoughts to the blog. Sean is a production sound mixer based in Idaho. He’s done everything from commercials, feature films, and TV shows, to post production and Foley.

Today, I want to focus on prepping for a shoot from an audio standpoint. From the initial call to work, right up until we roll. Gotta walk before you run.