— This is Part 1 of a five-part series on creating your video from the birth of an idea to its digital reveal. The series will cover Development, Pre-Production, Production, Post-Production and Distribution.
Anyone who has seen their share of PowerPoint presentations may think an alternate name for one of these would be Bedtime Story.
But it doesn’t have to be that way. In fact, it shouldn’t be that way if you take the right approach. Sure, if you’re talented in graphics and layout, your slides will be pretty cool, but if you’re not one of those people, you can still pull off a successful presentation by mostly avoiding all the irritating things.
Making good use of your marketing budget
We’re all trying to make the world a better place, aren’t we? We’ve created a useful product, fulfilled a needed service or found a beneficial niche. We made a better sandwich, sang an inspirational song or figured out how to do that one little logistical thing you hate to do yourself.
The next step is just to tell people about it. In business-speak, it’s the testimonial. You’re building audience through a marketing strategy that demonstrates one of the most effective ways of selling what it is you offer. Creating videos to do that should be built into today’s marketing budget.
From a client’s point of view, a well-done testimonial will tell me what you can do to make my life — or someone else’s life — better or easier.
Video is everywhere. It’s on your Facebook page. It’s on your website. It’s on Twitter and Instagram. It’s on one site after another. So, you know you want to use video as a tool to tell people who you are and what you’re about, whether you are a small business, a lone artist or a group with a cause or event.
But you also realize you want to do it smartly. You don’t want to bore people or turn them off with poor or unfocused execution. So where does one start? What are some of the things you need to prepare yourself for when you’re ready to take this step?
Always seeing something, never seeing nothing
-Walter De Mulder
In Greek mythology lived a giant with a hundred eyes. It was pretty hard to get anything past him, because he always kept a few eyes open, even when he slept. His name was Argos (or Argus) Panoptes, which means “all-seeing.” While pictures of this big fellow covered with eyes may be a bit unsettling, there is nothing unsettling about his namesake here in Boise — Argos Productions.
Thanks for stopping by. We’re ramping up to launch a lot of new content right here every week so fill out the form below and stay tuned for our first article.